"We're worried you might steal something": Black students denied entry to Apple store in Aussie

Posted by Sidney, 12 Nov 15

A group of African students were ejected from an Apple store at Highpoint shopping centre in Melbourne on Tuesday, because the store security staff were afraid they would steal something from the store. A video of this incident which was posted on Facebook has caused an uproar on social media with people commenting that racially profiling blacks is blatant racism.

The video shows an Apple staff member telling the boys from Maribyrnong College: "These guys are just a bit worried about your presence in our store. They're just a bit worried you might steal something." The students seemed shocked that something like this was happening. And even after protesting, they were still asked to leave the store. "Guys, end of discussion, I need to ask you to leave our store," the staff member told them.

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Most people were in disbelief. Some of the comments on social media were:

"Racial profiling innocent African/Australian students,mind you it's impossible to steal from Apple" - KJ

"Australia's logic: darker pigmentation correlates with stealing" - Yaqub Ahmed

"That's what people do, racial profiling happens a lot, and white Australians want to ignore that. Smart of u guys for recording it." - Fardawsa Shanino

One of the students, Mabior Ater, told Fairfax Media that much as he had experienced racism before, "...it has never been this big." They were amazed by the amount of support they received on social media and in school because of the video saying: "A lot of people shared it and they were very angry that this was still happening in 2015."

The principal of the college Nick Scott accompanied the six boys to the Apple store at Highpoint where they demanded for an apology on Wednesday.

A spokeswoman from Apple said Apple was committed to cultural diversity and inclusion and was looking into the matter. She also showed them a quote from Apple chief executive Tim Cook, which reads: "We want every person who joins our team, every customer visiting our stores or calling for support to feel welcome."

A separate statement from Apple said, "inclusion and diversity are among Apple's core values. We believe in equality for everyone, regardless of race, age, gender, gender identity, ethnicity, religion or sexual orientation. That applies throughout our company, around the world with no exceptions. We've looked into the details of the situation and we apologise to the customers involved. We will continue to do everything in our power to ensure all our customers are treated the way they should be."

Glad this incident was brought to light. Shaming such acts of racism is the best way of handling this. We all deserve fair treatment.

7 responses to ""We're worried you might steal something": Black students denied entry to Apple store in Aussie"

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  1.   jorancho says:
    Posted: 08 Mar 16

    Ignorance all over the world. Trump's people had Black students escorted out of rally recently in Louisiana . Prejudice equals ignorance.

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    • Goteki45 says:
      Posted: 26 Mar 16

      Though Trump is a self absorbed, obnoxious ego maniac. Though I am not a supporter of him, I know based on the facts that he isn't a racist. You mentioned the blacks who were removed from his rally, but you didn't mentioned that they were removed for causing trouble. Also, a black Trump supporter beat up a Bernie Sander's supporter dress in a KKK outfit for the express purpose to cause trouble at a Trump rally. Katrina Pierson is a national spokeswoman for Trump, and she's a black female. Again, Trump is a prick but that is pretty much were his faults end.

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  2.   _Anonymous_ says:
    Posted: 12 Feb 16

    Too bad this did not occur in the United States where this type of behavior would have resulted in the store personel responsible for this blatant disrespect would have been fired....and Apple sued!

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  3.   LoveyMac says:
    Posted: 04 Dec 15

    It is almost 2016 and people still are negatively judging dark skinned. So just because you're black in Australia, you're going to get treated like a thief? I will keep that in mind. These jerks should have been fired from their jobs.

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  4. Posted: 26 Nov 15

    Hidden due to low comment rating. Click here to see.

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    • n8r says:
      Posted: 06 Dec 15

      "In Australia it is well known Aboriginals are usually at the bottom of the socioeconomic ladder and prone to stealing after their welfare payments run out." ...*jaw drops*... Where to begin... the prejudice in this sentence alone... why are you on this site at all? "In USA it is also a fact black people are over represented in the prison population and people also learn from that" Yes we learn that we have racist police and court systems. And people don't "revere the thug attitude" in the USA. Media makes the rest of the world think 'we' do, but 'we' don't. Perhaps a few teenagers do, (the ones that believe the media) but it rubs off in the real world real quick.

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